Aug
26th

Oneupweb Reviews: Judgment Day – The New Digg

Posted by Adam D on August 26, 2010 at 6:39 am

“Something wonderful has happened…YOUR COMPUTER IS ALIVE!” This was the message I received from our childhood computer after inserting a floppy disk that contained a computer virus. All I could picture were images of Terminator 2 robots coming to kill me! I was so scared that I took the disk out into our backyard and smashed it with a rock until it was dead. After my dad — the computer whiz — came home, I told him about the computer’s attempt to gain self-awareness and kill me. I don’t ever remember him laughing so hard. It was then that I realized the only danger I was in was being made fun of for the rest of my life.

But that was another time — long ago. It was before the World Wide Web, before Wikipedia and before kids knew they could sue their parents for emotional abuse (you’re safe dad).

Now we have sites like Digg.com that we can go to and learn about the top voted content all over the web. And today, Digg just got an upgrade!

The first change you’ll notice (besides the blue theme) is the sign-up process. You’ll be encouraged to connect social networks like Facebook to your Digg account. The reason for this is that the new Digg will list the top stories that have been Dugg by your friends. Giving you news that only you and your friends care about.

But this is only an add-on to the “normal” Digg experience. You can still access the old style Digg feed by clicking “Top News” at the top left of the page.

The submission process also has a few improvements. Most notably, Digg now pulls thumbnail images from the links you submit, similar to Facebook.

Oneupweb Reviews: Thumbs Up!

In case you haven’t noticed, the world is going social. Digg understands this and has made the adjustments to keep pace with Facebook, Twitter and other social services. Semantic web, social revolutions… call it what you will. It’s here and it’s here to stay. Need some social help (of the inter-web kind)? Check out Oneupweb’s Award Winning Services.

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Aug
23rd

Oneupweb Reviews: Facebook Places

Posted by Adam D on August 23, 2010 at 4:18 pm

Attention sports fans! I just wanted to let everyone know that I will be referring to you as sports fans from now on. How exciting is that? Oh, and Facebook Places is now live!

You can now let all your friends know exactly where you are and what you’re doing!

Facebook Places Oneupweb Reviews

You also have the ability to tag others who are with you at a location. This can be a lot of fun, but be careful. As I found out, the wording can give the wrong impression. For example, if you said you were maxing and relaxing at the mall, and then tagged a friend it would read: John Smith is maxing and relaxing with Sally Sue at the Mall. Maybe not the idea you were trying to get across. This is very similar to photo tagging in that the person tagged can also remove the tag.

If you’re a business, you have the option to claim your new Facebook Place. Facebook.com says,

“To claim your Place, search for your business name on Facebook via the normal Search bar. If your business’s Place already exists on Facebook, click on it to visit its page. At the bottom left side of your Place there will be a link that says “Is this your business?” Click on the link and you will be directed to a claiming flow.

We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. Once your claim is confirmed, you will own your Place on Facebook.”

Oneupweb Reviews: Thumbs Up!

It’s about time Facebook got into the location wars. Although, with Facebook being the behemoth it is, it’s less like a war and more like mosquitoes (Foursquare/Gowalla) vs. a flame thrower.

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Aug
16th

Oneupweb Reviews: Booshaka! Facebook Public Search

Posted by Adam D on August 16, 2010 at 3:17 pm

We all love Twitter Search because it gives users the ability to see what real people are talking about at any given moment. Twitter itself offers users the ability to set their profile to Public or Private. Public allows anyone to see your tweets, where Private only allows those who are following you to see them. This sounds a lot like Facebook to me, and  Twitter has a search, so why shouldn’t Facebook? I mean, wouldn’t it be great to see what is trending on Facebook, just like Twitter? Well, we found a new Facebook public search engine that claims to do just that called booshaka!

Booshaka! Oneupweb Reviews

Booshaka!.com

With booshaka! (laka)— so fun to say—you can search specific keywords. If someone’s profile is public, and they are chatting about that keyword, their conversation will show up in your search results. But if you just want to search a broader topic like news, music or sports, you can also search by category.

The biggest difference I’ve noticed between Twitter search results and booshaka! is the length of the results. With Twitter search results, it’s easier to get a snapshot of what’s going on because the results are only 140 characters in length. With booshaka! the posts are naturally longer because Facebook allows longer posts.

Twitter Search Results For Movies

Twitter Search Results For Movies

Booshaka! Search Results For Movies

booshaka! Search Results For Movies

So as you can see, there might be a little more scrolling going on while using booshaka!. Then again, who would want to scroll when Vin is the top post? He’s so… beautiful.

Another difficulty booshaka! might encounter is the privacy issues that Facebook has had to deal with. Services like booshaka! only make Facebook users more aware of how public their information is. Which, I maintain, would not be a problem if Faceabook would have operated without subterfuge concerning the Open Graph. Let people know up front that their information is public, and they won’t be so surprised when they find out it is. Seems simple enough to me.

booshaka! also offers the ability to sort search results by most popular, trending now, most buzz, and most recent—as seen below. Also seen below is Vin laughing. You’re so funny Vin, you always know how to make us smile.

Booshaka Filtering Options

booshaka! Filtering Options

The ability to search public Facebook posts for keywords that are relevant to the user is pretty cool. And I like the filtering options as well. For making it easier to stalk celebrities… I mean search Facebook for Vin Diesel related news… I mean, awe forget it. We give booshaka! a…

Oneupweb Review: Thumbs Up

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Aug
10th

Oneupweb Reviews: The Teen Choice Awards Get Social

Posted by Adam D on August 10, 2010 at 2:19 pm

After this weekend’s Teen Choice Awards, there are a few things we now know to be true. Bieber fever isn’t going away (don’t stop believing, though), vampires rule and social media needs to be a part of every business marketing strategy.

It’s abundantly clear—the Teen Choice Awards heavily markets to the teenage demographic. It’s the demographic the show was built for, so no surprise there. But this year, like Pepsi moving much of its budget from TV to social media, the Teen Choice Awards moved its focus to where its target market is—online. And to do this, they took the awards social.

In fact, the combination of social media services used to promote this event is dizzying: streaming live through UStream, then on to Fox’s Teen Choice Awards Facebook Tab, and finally integrating Facebook’s Live Stream plugin. Wow! Take a look at the Facebook tab below.

Teen Choice Awards Facebook OneupwebReviews.com

On Twitter, they created an account to share news concerning the Teen Choice Awards. Then, Fox took it one step further by creating a persona called the Teen Choice Girl. This persona claimed to have the inside scoop on all the latest TC news. It’s  smart marketing, since much of Twitter consists of a younger female demographic. Check out the Twitter profile below.

Teen Choice Awards Twitter OneupwebReviews.com

Though much of MySpace is a desert wasteland compared to Facebook and Twitter, for music, it’s still an ideal place. Which is exactly why the Teen Choice Awards chose to create a MySpace profile as well.

Teen Choice Awards MySpace Oneupwebreviews.com

Facebook, Twitter and UStream were strong for The Teen Choice Awards, but I think that they missed out by not using YouTube. While they did have the host of the popular YouTube show What the Buck hosting live on the red carpet, they simply did not have any sort of YouTube presence, which is unfortunate. I think it’s safe to assume that Fox was nervous about copyright laws, etc—but why not have its own channel featuring stars, or even internal employees, talking about the upcoming show?

We shouldn’t pick on Fox too much, though. After all, not utilizing YouTube is a small missed opportunity when you compare it to all of their other great uses of social media this year. So we give the marketing strategy of the Teen Choice Awards a…

Oneupweb Review: Thumbs Up

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Jul
27th

It’s a big day for geeks all around the world. Today one of the biggest games in history is being released: StarCraft II Wings of Liberty. 11 years in the making, the newest version of this epic strategy game played by millions has finally arrived, and geeks like me can’t wait to get their hands on it.

The YouTube video above has received over 3 million views in 6 days. StarCraft, the original game, also holds several marks in the Guinness Book of World Records.

StarCraft II YouTube Channel: Total Upload Views = 4,602,811

StarCraft II YouTube Channel

In addition to the StarCraft II YouTube channel, the game has made waves by effectively using social media channels like Facebook and Twitter. With over 370,000 Facebook Likes, it’s safe to assume creating StarCraft II’s Facebook page was a good move for Blizzard Entertainment, the creators of the game series. Blizzard has also setup individual Facebook pages to target several countries, including Korea, Italy, Singapore, and Russia.

StarCraft II’s Facebook Page: Over 370,000 Facebook Likes

StarCraft II Facebook Page

Last night, Blizzard Entertainment held midnight premiers all over the world to kick off the launch of the highly anticipated game. Photos of the Global Midnight Launch events were also uploaded to Facebook.

StarCraft II’s Twitter profile has also been very effective – having already acquired over 38,000 followers. Similar to its Facebook Page, separate Twitter profiles have been created to target several different countries.

StarCraft IIs Twitter Account: Over 38,000 Followers

StarCraft II Twitter Profile

Being a Gold Level beta tester (this simply means I’m awesome, he he) I can vouch for the game itself. It really is something else, and certainly lives up to all the hype. But the use of social media for marketing and promotion of the game is what I wanted to focus on with this review.

Blizzard Entertainment has done a great job connecting with fans of the game on almost every social media channel possible. For great use of YouTube videos, Facebook Updates, Tweets, and much more on Starcraft2.com, we give the marketing strategy for this epic strategy game a…

Oneupweb Review: Thumbs Up!

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Jul
20th

Oneupweb Reviews: 4 Ways To Schedule Tweets And Facebook Updates

Posted by Adam D on July 20, 2010 at 4:04 pm

Have you ever just wanted a simple way to send your Twitter and Facebook updates at a later time? Maybe you’re going away for the weekend, or you’re at work all day but you still want to send your friends and family updates. Here are a few of our favorite ways to schedule tweets and Facebook updates.

FutureTweets:

FutureTweets screenshot

The great thing about FutureTweets is that you can schedule tweets simply and months in advanced. For example, you can schedule all your family and friends’ birthdays, then let FutureTweets remember them for you. I’m pretty sure my grandma does this somehow with snail mail cards. She never forgets a birthday (you can’t keep this secret forever grandma!).

Twuffer:

Twuffer screenshot

Twuffer is another free, simple, and easy to use way to schedule your tweets. The layout is clean and professional. It also includes a calendar and lists the tweets that have already gone out.

Su.pr:

Supr screenshot

StumbleUpon is really starting to grown on me. I’ve always enjoyed using this site personally but now they are adding some nice features that help to simplify your social media world. For example, you can schedule updates through StumbleUpon using their URL shortner, Su.pr, and share it across your Twitter and Facebook profiles.

LaterBro:

LaterBro screenshot

The thing I really like about LaterBro is its simplicity. You login with either your Twitter or Facebook account. Next, you’re taken to an intuitive scheduling interface. You will have no problem figuring things out from there. It doesn’t get much simpler than this.

Let me give a warning to those interested in automating your updates. You don’t want to use these services too much, especially as a business. People are looking to connect with another person, not just automated news or updates. While these services can be useful and save time, they are not meant as a replacement for authentic tweets and Facebook updates.

Oneupweb Review: Thumbs Up (but use sparingly)

What’s your favorite Twitter/Facebook scheduler? Let me know in the comments below!

Read more Oneupweb reviews on other Twitter Tools.

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Jun
2nd

Oneupweb Reviews: Improved Facebook Privacy Controls

Posted by Adam D on June 2, 2010 at 12:33 pm

It’s been a crazy few weeks for Facebook. With the outbreak of angry users over Facebook sharing information with advertisers (without obvious consent), Facebook was forced to re-examine its privacy controls. It started with Facebook’s introduction of Social Plugins. Instead of the traditional opt-in method, Facebook chose to assume users would want this, and only offered a buried opt-out option. To remedy the privacy control confusion, Facebook has created a simple walk-through of its privacy controls. Let’s take a look!

The first thing that you will see is a drop-down module mentioning the privacy controls and asking if you would like to know more.

Next, if you click “Learn more”, you will see an overview of the privacy settings page and an explanation of each section.

1. Sharing on Facebook: This section controls who can see all the content you post on a day-to-day basis (such as status updates, photos and videos).

2. Basic Directory Information: This section includes information about you. Information like your name, profile picture, and networks.

3. Applications and Websites: This section controls what information is shared with websites and applications, including search engines

4. Block Lists: This section lets you block people from interacting with you or seeing your information on Facebook.

Social Plugins:

“Buttons and boxes containing Facebook content may appear on other websites to create more social experiences for you. The sites you’re visiting receive none of your information. The content in these social plugins comes directly from Facebook. If you click “Like” or make a comment using a social plugin, your activity will be published on Facebook and shown to your Facebook friends who see a plugin on the same site. The things you like may also appear on your profile (you can control this in Basic Directory Information).”

Below is the Basic Directory Information page. Here you can customize what people can and cannot see.

Instant Personalization:

Some select partner sites may access your information to personalize your experience as soon as you arrive, but only information that’s already visible to everyone. You can turn off instant personalization for specific sites or you can turn it off completely from the Applications and Websites page. This will prevent these partners from receiving your information through instant personalization, including what’s visible to everyone.

If you would like to opt-out of instant personalization click “Edit Settings” as seen above. Then you will be taken to the page below, where you can uncheck the “Enable instant personalization on partner websites” box.

This all seems like an awful lot of work to keep your information private. If you’re at the point where you are going through all these steps to customize your privacy, you might just need to evaluate whether or not Facebook is for you. Facebook is all about sharing, and if you’re not sharing then you and Facebook might not be a match made in social heaven.

It’s also worth noting that Facebook privacy controls haven’t changed at all since the “uproar” from users. Facebook simply created a walk-through of its privacy controls. Which, if this would have been done in the first place, users may not have been inclined to leave Facebook.

Onupweb Review: Thumbs Up

It’s a straightforward walk-through of Facebook’s privacy controls.

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May
18th

Oneupweb Reviews: ReclaimPrivacy.org Privacy Scan

Posted by Adam D on May 18, 2010 at 9:30 am

There are two sides to every debate, and the Facebook privacy settings debate is no exception. Some users have no problem with Facebook personalizing the web, while others are deleting their accounts over it. If you are more reserved and feel privacy is important, you most likely side against the recent changes. If you feel you have nothing to hide, and like the idea of a personalized experience, then for you the changes probably aren’t a big deal.

No matter what side of the Facebook privacy debate you fall on, today’s review of ReclaimPrivacy.org’s Privacy Scanner will probably be of interest to you.

Facebook’s privacy policy is lengthier than the U.S. Constitution and consists of verbiage a lawyer might have to interpret for you. The social network’s privacy settings are also buried behind a sea of navigational links that the average user might have a hard time maneuvering through.

And who can blame Facebook for doing this? The company makes a living out of offering a great social networking site to users for no cost. And in turn, Facebook uses our personal information to target ads. This seems to me like a fairly reasonable trade off. However, that’s not what most users are concerned about; it’s the subterfuge that Facebook has operated under since making recent changes. You would expect some kind of announcement or obvious choice being presented to users, but there have been few if any. This has made quite a few people angry.

For a while Facebook founder Mark Zuckerberg has been trying to change user perspective on privacy. Saying if he were to create Facebook again today, user information would by default be public. I believe that it’s your information and it’s up to you, not Facebook, to decide what your privacy settings are. At the same time, how can anyone blame Facebook for not wanting users to change their privacy settings? When you do that it’s that much more difficult for Facebook to monetize your information, and it’s all about the Benjamin’s baby.

Today I discovered a great new tool that makes it easy and intuitive to check your privacy settings on Facebook from ReclaimPrivacy.org. To use the scan, follow the link to ReclaimPrivacy.org, and drag the “Scan for Privacy” button to your bookmark’s toolbar. Then navigate to your Facebook profile and click the button to begin the scan seen below.

From there you get an overview of what your privacy settings are. No matter what your preferences are, with this new tool from ReclaimPrivacy.org you can quickly and easily change your privacy settings. Power to the people! The site also mentions its privacy policy.

“Our privacy policy is not long: We never see your Facebook data. We never share your personal information.”

And its mission:

“Our mission is to promote privacy awareness on Facebook and elsewhere. Spread awareness to your friends on Facebook by sharing this website with them.”

We think it’s important for users to be aware of their privacy settings. And Facebook hasn’t made accomplishing this, all that easy. So it’s appreciated when other kind folks, like those at ReclaimPrivacy.org, pick up the torch (the Olympic one, not the angry mob one) and lead the way. So for helping promote privacy awareness, we give ReclaimPrivacy.org’s Privacy Scan a…

Oneupweb Review: Thumbs Up

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May
17th

Oneupweb Reviews: The Hotlist

Posted by Adam D on May 17, 2010 at 1:29 pm

The Hotlist.com describes itself as,

“A social aggregator that enables you to find out “what’s going on” amongst your friends, within your neighborhood, and around the world. A custom “hotlist” is generated for each user based on who they’re friends with and their interests.”

the hotlist screenshot

The first thing you need to do is sign up with Facebook so that The Hotlist can pull your information. This allows The Hotlist to customize your location and add events relevant to you.

After you successfully connect, you can add a location and start finding events that you might be interested in. Seen below are events that are listed on Facebook near or in Detroit (the closest location to my own). It appears that only larger cities are available right now, but I’d expect more to be added as the service grows.

the hotlist screenshot

You are given your own calendar to add events to as well as a profile. The nav bar spells everything out plain and simple, and enables you to view friends, places and events. You can also view your profile, favorites and calendar.

the hotlist screenshot

Your events will be listed on your profile and you can even post an event by using the “What do you want to do?” planner section, seen below.

the hotlist screenshot

This is a really great idea and a useful way to find out about events in your area. I would like to see more locations added besides larger cities, but this takes time. The Hotlist synchronizes all the privacy settings currently assigned to your Facebook account. So from a privacy standpoint if your Facebook settings are good, you’ll be good on The Hotlist as well.

Oneupweb Review: Thumbs Up

I added an event, and at first it did not post to my Facebook Wall. After logging in and out of Facebook, I received a prompt requesting permission for The Hotlist to post to my Wall. You might also need to approve additional permissions before posting events to your Facebook profile via The Hotlist.

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