Apr
20th

Oneupweb Reviews: Facebook Changes Become a Fan to Like

Posted by Adam D on April 20, 2010 at 11:08 am

Facebook has changed “Become a Fan” of a Page to “Like” a Page, and Page administrators have begun to see this introduction message at the top of their Pages:

Introducing the Like button

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

What was wrong with being a “Fan” of a Page? Well, Facebook believes that the new verbiage is more “lightweight.” In other words, “Fanning” a Page is too much of a commitment for users, and if they are only required to “Like” a Page, users will be more prone to connect with Pages.

According to Facebook:

“People click “Like” almost two times more than they click “Become a Fan” everyday.”

I wonder if the majority of Facebook users actually think I would never “Fan” this page, but I do “Like” it. I guess only time will tell.

Today when I tried to find the new Like Button, it was nowhere to be found. But yesterday we were able to snap a screenshot of the new Like Button seen below:

If this semantic change does indeed get more users to “Fan” Pages, oops my bad, “Like” Pages, then we are all for that. But this change could confuse some users as you can still “Like” a piece of content. Facebook saw this one coming and responded.

Is there a difference between “Liking” an item a friend posts and “Liking” a Page?

“Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. On the other hand, when you click “Like” on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.”

Oneupweb Reviews: Thumbs Undecided and Slightly Confused

You’ll have to use your imagination to figure out what thumb arrangement communicates undecided and slightly confused (This might help). But we’re going to wait and see what happens with this change before we give it a solid thumbs up or down. In the mean time, we want to hear what you think of the change. Leave us a comment below!

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Mar
31st

Oneupweb Reviews: The New YouTube Video Page

Posted by Adam D on March 31, 2010 at 3:40 pm

YouTube is offering users who opt-in here the ability to test drive the new video page redesign.

The redesign includes revamped comments section, relocation of the embed and URL links, and some added play list features.

The first thing you’ll notice is that the page has been simplified. At the top you have the YouTube logo, search bar, and a drop down box where your user name is.

Here you will find links to your Channel, subscriptions, inbox, videos, account, and favorites.

Another drop down has been added to view all the current users’ videos.

You can scroll right or left and see all the videos that the user you’re currently viewing has uploaded.

Directly under your video you will notice two more drop downs. One to expand the information of the video,

and the other to view the insights of the video.

YouTube’s plans are to eventually roll out the new design to everyone, but they are taking user input as they release features. I like the simpler user interface. It seems there was a short period of time where YouTube began feeling bloated and unattractive. The designers must have agreed, and the new look is an improvement in that aspect.

Advertisements have gone missing from the new design, but it would be nice to see where these will end up. You may have also notice that the 5 star rating has been done away with. To replace it YouTube has added the familiar Facebook Like or Dislike thumbs. The nice thing about this is all your liked videos will be compartmentalized, so that you can watch them later in playlist form.

Speaking of playlists, now users are able to turn on an Autoplay feature, and as soon as one video is done in your playlist, the next one will begin automatically.

Change is usually difficult no matter how well designed something is. I hope that YouTube continues to keep users updated on the new features being released, as this will help users to accept the changes.

Official Oneupweb Review: Thumbs Up