Oneupweb Reviews : USPS ‘Stamps’ Social Media Profiles

The Village Voice wrote an interesting blog on Tuesday about the United States Postal Service’s new Facebook (@USPSstamps) and Twitter (USPS Stamps) profiles. These are two new social media profiles created by “the dying government institution” to generate interest in 2012’s upcoming stamp collection.

According to The Village Voice blogger:

The USPS social-media person must be too old to appreciate the irony in trying to save snail mail on the interwebs, or maybe the Postal Service has finally realized that the only young people who are going to buy stamps are irony-loving hipsters.

Ouch! But is it true?

The USPS will release a new 2012 stamp everyday for a certain period of time so collectors and fans can can share and discuss the new stamps.

Here are the three stamps they’ve released thus far:

Although the US Postal Service may not be as in demand as it was 30 years ago, this is a creative way to generate interest for the organization’s coveted centerpiece – stamps.

What do you think? Please leave your thoughts in the comments section below.

 

Oneupweb Reviews: This Week’s Crazy Promotions

First of all, happy Friday everyone! You may be expecting our regular post about funny videos, such as the Bieber Blendtec video. Well don’t worry, I’ve got something even better. Because, while we might tell ourselves that internet craziness is confined to the tween-star wannabes, cat loving, lip syncing videos that entertain us all so much, that’s not really true. Everyday brands are getting in on a bit of craziness, and this week was no exception!

7-Eleven Wants You To Go To Space

Steven Spielberg is coming out with his new alien movie. Will it compare to E.T.? I don’t know, but whether the movie is good or bad, now you have the opportunity to actually go to space! When you go into a 7-Eleven to get a slurpee or stock up on whatever it is you go to 7-Eleven for, make sure to check-in to Foursquare. Every 88th check-in wins free tickets to the movie, the 88,888th check-in wins a Zero-G experience, and if there are over 888,888 check-ins in June, someone gets to go to space via Space Adventures’ Suborbital Spaceflight program.

Is there life out there?

The result? A delicious slurpee, and the chance to go to space. This definitely gets a Oneupweb Thumbs-Up!

The Spirit of Anthony Weiner

So some politician was caught doing something bad. Shocking, I know (insert sarcasm here). It’s something I’ve pretty much tried to ignore, which seems practically impossible as every media outlet in the country seems to have latched on to this one. But when I saw the new promotion by Spirit Airlines, I couldn’t help but be amused. Turns out the airline sent an email to customers on Tuesday saying:

Check out our BIG Weiner Sale boasting fares just too hard to resist! This scandalous sale is no secret so get socially connected with fares from just $9* each way, based on roundtrip purchase! Hurry to book now before this sale gets hacked!

From the company who, according to Mashable, brought us the “Eye of the Tiger” sale (based on Tiger Woods’ infidelity scandal) and even the Many Islands Low Fares campaign (I’ll let you figure that one out for yourself), I shouldn’t be surprised about the Weiner Sale. But I have to say, I still am. And I got quite a chuckle out of it. So while you may disagree with me, I give it my own Thumbs-Up.

Were there any other crazy promotions that happened this week? Did Spirit go to far? Let me know what you think in the comments below.

Categories: Campaigns
 

Oneupweb Reviews : 2012 Presidential Candidates’ Use of Digital Marketing

It’s almost that time again—maybe you’ve heard. The candidates for the 2012 Presidential election are starting to roll in. And President Obama has the head start. Yes, I know what you’re thinking. Is he really going to talk about politics? Dare I venture into politics? Well, not that we’re afraid to get our hands dirty (Obama Sign Thief), but who you want to win this year’s election is none of my concern. Instead, just for today, I want to take a look at how candidates are integrating digital marketing into their campaigns.

Since we’ve already mentioned him above, let’s start with President Barack Obama. And let’s just say President Obama is using digital marketing to his full advantage. In fact, Obama’s team is using just about every trick in the book including Google and Bing ads (as seen below) and several social networks such as: Facebook, YouTube, Twitter, Flickr, and more.

Below are some of the ads that appear when searching “Barack Obama” in the major search engines:

Obama Bing Ad

Obama Amazon Ad

If Amazon is taking advantage of Barack Oboma related keywords (never mind that they spelled his name wrong, and are offering low prices on him), then doesn’t it make sense for his competitors to also position for his name (that one’s for free)?Obama Google Ad

President Obama’s Use of Digital Marketing: Thumbs Up

There’s talk of congressman Paul Ryan joining the race, and it comes as no surprise that he is already using digital marketing to spread his message. He’s using everything from YouTube, Facebook, and Twitter, to a news feed.

Paul Ryan YouTube

Paul Ryan Facebook Page

Paul Ryan’s Use of Digital Marketing: Thumbs Sideways

Former Massachusetts Gov. Mitt Romney announced Monday that he has formed an exploratory committee to begin investigating a 2012 Presidential bid. But according to this Google ad that positioned when searching for his name, he’s already running.

Mitt Romney Google Ad

Being a part of the social media team here at Oneupweb, I can tell you right now this guy isn’t messing around when it comes to his social channels. There’s no doubt Mitt Romney realizes that President Obama has strong roots in social media, and if he wants to compete, he will need to get serious about social media as well.

Mitt Romney Facebook Page

He even called out the President on Twitter! Oh snap!

Mitt Romney Twitter Profile

Mitt Romney’s Use of Digital Marketing: Thumbs Up!

More candidates will appear in the coming months, and though it’s still early, I wouldn’t be surprised if there is a correlation between who utilizes digital marketing the best, and who ends up winning the election.

 

Oneupweb : Step & Close In The News

It’s almost time for the release of Oneupweb’s new documentary film, Step & Close!

If you don’t know what Step & Close is, head on over to the website www.StepandClose.com to find out more. You can also view the trailer below:

And in another great video, Oneupweb CEO Lisa Wehr talks with band parents and students about Step & Close, and why Oneupweb decided to take on such an immense project.

There’s been much talk in the news about the movie. To give you an idea of how big this film has gotten, here are a few of the media outlets that the documentary has been featured in:

Step And Close In The News

These include: The Record-Eagle, Traverse City Business News Ticker, Great Lakes IT Report, Grand Traverse Insider, Leelanau Enterprise, IPR, Grumpy Old Men (WKLT), Ron Jolly, and 9 & 10 News! Wow!

The Saturday, December 4 showing is going to be huge! In fact, it’s already sold out! But you can still get tickets for Sunday’s show, December 5, at 3:30pm. Simply stop by the State Theatre box office or call 231-947-3446 to reserve your ticket now. I give it a Oneupweb thumbs up!

 

Oneupweb Reviews: Top Ten Things I Hate!

Okay, I keep catching flack from everyone about how I never give thumbs down reviews. It’s true. I rarely give a thumbs down.  I try to keep a positive outlook on life. And besides, who wants to review stuff they hate?

Then I had this thought: why don’t I just review a list of things I hate? That way, the haters and naysayers who want a thumbs down review can come here and get their fill.

Watch Craig Anton’s Mad TV Skit below to see how this will work.

I say: YOU KNOW WHAT I HATE?!

You say: WHAT?!

So, here we go. The top 10 things I hate:

1. You Know What I Hate?! What!? Lame Viral Video Attempts:

Exhibit A:

There are some viral videos that make you smile afterward. And you think to yourself— now that was clever. Then there are others that make you feel used and abused. I can’t help but wonder how many hours this poor little girl was forced to practice this dance to get it just perfect. The whole video to me seems cheesy. And what does this little girl’s dancing have to do with influencing people anyway? I’m sure she just started dancing and everyone joined in. Right. Now all it’s missing is kittens.

2. You Know What I Hate?! What!? Bloggers Who Use Misleading Titles To Gain Traffic

I won’t mention any names but you can read a review I wrote a while back (Oneupweb Reviews: HTC EVO 4G) concerning a blogger who likes to use misleading and outlandish titles to attract readers to his blog. I really hate this. There’s a difference between good SEO and just plain misleading people to increase traffic. It’s the same issue I have with lame viral video attempts. If people are expecting to see one thing, and you show them another, you may acquire traffic to your site but you won’t see conversions. And you might anger people enough for them to write reviews exposing your subterfuge. Or you could be attacked by an angry mob.

angry-mob Oneupweb Reviews

Also, it’s just wrong. If you are guilty of this, please stop. You do not pass go. You do not collect $200. And may god have mercy on your soul.

3. You Know What I Hate?! What!? When Facebook Makes Changes and Doesn’t Let Anyone Know Until the Last Minute

Have we not learned Facebook? As social media leaders, you have to give people time to buy into your idea. Change is difficult for anyone – even good change. If you don’t give people time to accept change, they will not handle it well. I understand it’s frustrating, and it seems like this can hold back progress at times. But what is leadership if no one follows?

4. You Know What I Hate?! What!? Apple Fanboys Who Act Like They Are Better Than Everyone Else

I was asked the other day by a co-worker why I didn’t like Apple products. I told him that I didn’t dislike Apple products, just the people who use them (he he). The truth is, I think Apple makes a great set of hardware and software products. But people who look down on others for using PCs are just plain snobs. I hate that. I’m a Mac… I’m a PC. This debate is so stupid. I don’t know about you, but I’m a person who’s not defined by a brand or product.

5. You Know What I Hate?! What!? SPAM!

Does this one even need an explanation? Marketers— if you have to do this as part of your job, at least be relevant with your spam. I laugh when I see those comments on articles that read: “Great article, check this out (Insert Link Here).” Then the link isn’t even relevant to the article. At least act like you read the article. And if your link isn’t relevant to the article, you might have that angry mob I mentioned earlier on your hands.

6. You Know What I Hate?! What!? When People Proclaim Themselves as Gurus, Evangelists, Ninjas, Samurai, or Situations

My first thought is that unless you’re in a job interview, self-proclamation is narcissistic. If you have to tell people you’re an expert, chances are you probably aren’t. If you want to be taken seriously as a marketer, use a different title. Better yet, let others define you as an expert: Oneupweb Awards.

7. You Know What I Hate?! What!? Being Rick Rolled

Rick Rolled— the ultimate deception. One time, my friend called for a Chinese fire drill and only one person got out of the car and ran all the way around – only to find that the door had been locked. Best moment ever! As he stood there, surrounded by cars staring at him, the look on his face was priceless. Being Rick Rolled is quite similar. It’s when you think you are going see one thing and then this guy pops up – Rick Astley, singer of the 80’s pop hit ‘Never Gonna Give You Up. It’s so annoying (but sort of funny).

8. You Know What I Hate?! What!? Lady Gaga

I guess when it comes to music, I want an artist who actually is a talented musician. But artists like Gaga are more clever marketers than musicians. And what was up with the meat dress? Attention starved much? Get it… starved? Sorry.

9. You Know What I Hate?! What!? When People Make Fun Of Hayden Christensen’s Acting In Star Wars

Hayden Christensen was fantastic in Star Wars. I don’t care what anyone else says about this. Was he whiny? Yes, but that was his character. A young man with a lot of emotion and too much power. Reminds me of Mark Zuckerberg— minus the emotion.

10. You Know What I Hate?! What!? People who don’t follow back on Twitter

That’s just rude. Especially when you’re uber-popular and you only follow two people back. To me that just says you think that what you have to say is way more important than everyone else.

Oneupweb Reviews: Thumbs Down!

Okay, I did it. This is a list of things that I hate and would give a thumbs down. But to all you who want more thumbs down reviews, I’m not stopping here. In the future, I will make sure to keep a balance of things I hate and things I love.

Is there something out there that you just hate? Something that you would give a thumbs down. Please say this review, that would be hilarious. Let us know in the comments below!